Online Consumer Spending Projected to Increase for Q2
Shoppers are more likely to use the web to shop for Mother’s Day than Father’s Day, according to a new report.
The report found that a quarter of consumers say they plan to shop online for a Mother’s Day gift this year and 15% say they plan to spend more on the web than they did in 2009. Furthermore, 21% of consumers say they plan to shop online for a Father’s Day gift and 10% say they’ll spend more on the web than they did in 2009.
The report is based on a poll of 1,209 online consumers conducted by Javelin Strategy & Research for eBillme, a payment services provider that enables online shoppers to make payments from their bank accounts.
Consumers plan to spend an average of $252 online overall in the second quarter of 2010, a 7% increase from the same period a year ago, the report says.
The report also found the areas online shoppers plan to increase spending on:
- Travel, 52%
- Dining out, 51%
- Apparel, clothes, 41%
- Electronics, 34%
- Concert or movie tickets, 29%
- Home appliances or furniture, 28%
- New music or movies, 24%
- Toys, hobbies, video games, 19%
- Automotive or car parts, 18%
- Sporting events, sporting goods, 18%
- Massages or other personal care, 16%
- Cosmetics, hair treatments, 15%
- Going out to bars or clubs, 14%
- Home hardware,13%
- Pet care, 10%
- Gym membership, 7%
“This quarter’s index shows signs that consumer confidence in spending is beginning to strengthen,” says Samer Forzley, vice president of marketing for eBillme. “Consumers are planning to spend more online over last quarter and that represents a positive increase and an optimistic sign for retailers.”
Uptick in Consumer Spending Online Projected for Q2. Javelin Strategy 7 Research. 15 Apr. 2010. Web. 22 Apr. 2010.