College and Technical Schools to Market Health Care Degrees

Unemployed Americans have been hearing for years that the path to a stable career can be found in the health care industry. The Department of Labor routinely advises that over 3 million jobs will be created in this sector in the next 8 years. Despite this positive news, almost half of surveyed high school students – the group that will make up the next generation of employees – do not plan to study for a career in health care or science.

The  recently released Harris Interactive poll on this topic, carried out for the University of Sciences in Philadelphia, is worrisome for employers who will soon need to staff their new openings. Here’s a sample of student opinions about careers in the sciences and health care fields:

  • Feel they are not good at health care and science subjects in school 21%
  • Feel they are not ready to study health care and science at the college level 19%
  • Feel that getting a health care degree would be too difficult 12%

Russell J. DiGate, PhD, provost at University of the Sciences says “there appears to be a need to help teenagers understand the types of health care and science opportunities available to them, and then encourage them in their choices.” The poll found that 97% of students realize that jobs are available in these fields.

This state of affairs also points to an opportunity for colleges and technical schools. Based on the findings of this poll, these institutions will likely be improving their marketing programs to educate high school students about career possibilities and then encourage these students to enroll in a satisfying course of study, and remedial study — as necessary- to meet their new career goals.

[Source: Unaware of Possibilities. Harris Interactive Poll. 7 Jul. 2010. Web. 23 Jul. 2010] 
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.