College Recruiting Tools and Statistics

This year's college-​bound students may encounter harsh lessons before they even arrive on campus and the experience centers on education finance.graduation_day Results of the Economic Impact on College Enrollment study indicate students are taking a variety of actions to deal with higher than anticipated costs and a shortage of financial aid. The steps range from seeking alternative financing to changing schools. Here's how the numbers break out:

  • Plans being modified 'somewhat' or 'drastically' 46%
  • Borrowing more heavily 38%
  • Considering switching to a less expensive public university 24%
  • Considering switching to a community college 11%

If you're working with colleges and universities, you can help them reach a larger applicant pool by expanding the scope of their marketing programs. Specifically, consider brushing up your social media skills. A report by the National Association for College Admission Counseling indicates that many schools are moving beyond the industry stalwart, direct mail, and into the social media universe to reach potential candidates. Here's what schools say they are using:

  • Blogging 33%
  • Social networking 29%
  • Message/​bulletin boards 27%

Review recruiting and marketing plans with your local schools now as they begin budgeting for the next academic year.

[Sources: Longmire & Co. release, April 2009 ;Jaschik, Scott. To Friend or Reject. Inside Higher Ed. 4.29.09]
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.