Equipment Rental Companies Now Marketing Job Site Heat

Commercial and residential contractors who find themselves lucky enough to keep their crews fully employed this winter won’t want to let adverse weather conditions shut down the job site. Cold weather is a perennial problem for construction crews but things have started to change with the introduction of job site climate control systems.

A recent article in New England Construction notes that Hertz, a construction rental equipment company, has begun marketing job site heating systems to contractors. Hertz has used radio promotion and demo units on job sites to build demand.

As winter conditions set in, cold weather will affect work progress at job sites in many states. Contact the equipment rental companies in your market and share this news item. Then propose a new marketing campaign that will increase business for the client and your firm.

[Source: Ray, Joanne. “Hertz Equipment Rental Turns up the Clean Heat,” Associated Construction Publications, 12.08.08]

Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.