Landscaping is Top Home Improvement Activity

by | 2 minute read

Almost 50 million home owners (29%) are taking on landscaping projects, according to the latest report from consumer and media research firm Scarborough Research.  Landscaping — at 29% — is the top home improvement activity measured by Scarborough, followed by interior painting/wallpaper (28%) and carpeting/floor covering (14%).  More expensive home improvement projects, such as kitchen remodeling or window replacement, rank toward the bottom half of the list of popular home improvement activities.

Home Improvements Among American Home Owners

(Completed during 2010 in the household, %)

Home Improvement Activity%
Interior paint or wallpaper28
Carpeting of floor covering14
Remodeled bathroom13
Other remodeling12
Exterior paint11
Heating or air conditioning8
Remodeled kitchen8
Replaced roof or major repair to roof8
Replaced windows6
Any addition3
Installed home security system2
Installed pool, hot tub, or spa1


Home Depot and Lowe’s are leading players in the home improvement retail market. More than half (51%) of home owners shopped at Home Depot during the past year, and 47% shopped at Lowe’s during this timeframe.  Discounters such as Target and Kmart also round out the list of top ten stores shopped for home improvement items.


Stores Shopped by Home Owners for Home Improvement Items

(Shopped by household during 2010, %)

Store Shopped for Hardware, Paint, Lawn or Garden Items%
The Home Depot51
Ace Hardware23
True Value7
Sam's Club3


[Source:  "Almost 50 Million Home Owners Taking on Landscaping Projects."  Scarborough Research.  17 May 2011.  Web.  17 May 2011.]