Almost 50 million home owners (29%) are taking on landscaping projects, according to the latest report from consumer and media research firm Scarborough Research. Landscaping — at 29% — is the top home improvement activity measured by Scarborough, followed by interior painting/wallpaper (28%) and carpeting/floor covering (14%). More expensive home improvement projects, such as kitchen remodeling or window replacement, rank toward the bottom half of the list of popular home improvement activities.
| Home Improvements Among American Home Owners
(Completed during 2010 in the household, %)
|Home Improvement Activity||%|
|Interior paint or wallpaper||28|
|Carpeting of floor covering||14|
|Heating or air conditioning||8|
|Replaced roof or major repair to roof||8|
|Installed home security system||2|
|Installed pool, hot tub, or spa||1|
Home Depot and Lowe’s are leading players in the home improvement retail market. More than half (51%) of home owners shopped at Home Depot during the past year, and 47% shopped at Lowe’s during this timeframe. Discounters such as Target and Kmart also round out the list of top ten stores shopped for home improvement items.
| Stores Shopped by Home Owners for Home Improvement Items
(Shopped by household during 2010, %)
|Store Shopped for Hardware, Paint, Lawn or Garden Items||%|
|The Home Depot||51|
[Source: "Almost 50 Million Home Owners Taking on Landscaping Projects." Scarborough Research. 17 May 2011. Web. 17 May 2011.]