Mobile Game Development Cycles Lengthen

If the development time for iPhone mobile games is any indication, the entire industry may be shifting to a longer cycle. According to Game Developer Research, a significant percentage of developers reported spending 4–6 months bringing a game to market instead of the 1–3 month cycle which had been more common previously for the iPhone.

The types of games being worked on for iPhones may also help to predict what will be popular in the overall mobile game industry. The Game Developer Research Survey noted that developers are working on the following game types:

  • Puzzle and word games 53%
  • Strategy games 15%
  • Adventure games with story lines 21%

Share this data with your clients in the game development industry and use the longer lead times to help them plan a better marketing campaign to reach mobile phone users.

[Source: Game Developer Research release, 1.20.09]
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.