New Competition in Online Backup Market for SMBs

With businesses of all sizes facing an increasingly complex operating environment it makes sense to outsource noncore functions. For some time now, Fortune 500 firms have been contracting out their data backup and storage needs to online service providers such as EMC. Now service providers are targeting small and medium size businesses. For example, Staples recently announced its Thrive Backup Online service which is available to smaller businesses and is backed by the Staples partnership with EMC.

Christopher Lawton at the Wall Street Journal recently highlighted the latest trends in segmenting and storing data. To reduce costs and increase efficiency businesses identify stored data as either primary, secondary or offline. Secondary and offline data, traditionally stored offsite on tape backup systems, are being moved by more and more businesses to disk-​based systems that allow for faster and less expensive access.

Review these industry trends with your technology services firms and suggest a new marketing campaign to help them compete for new business.

[Sources: Lawson, Stephen. "Staples turns backup into a service," Computerworld, 9.25.2008; Lawton, Christopher. "Running Out of Room," Wall Street Journal, 10.03.08]
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.