Schonfeld & Associates Predict 2009 Growth Opportunities

Despite the economic gloom that may hang over the rest of 2008, companies still need to advertise their products and services. In its annual projection, Schonfeld & Associates notes the following industries spend higher than average amounts on advertising (rates included in parentheses) and should continue to do so through 2009.

  • Perfume/​cosmetics companies 19.2%
  • Diversified food firms 13.3%

Then there are the industries that will increase ad spending as a result of demographic changes across the country. These industries include:

  • Pharmaceutical companies
  • Life insurance companies
  • Wireless telecom companies

As you begin to plan your business development efforts for 2009, determine the best way to target prospects in one of these higher-​spending industries in order to increase your revenue base.

[Source: Maddox, Kate. "Many sectors to boost ad spending," B to B Online, July 14, 2008] 
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.