Schonfeld & Associates Predict 2009 Growth Opportunities

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Despite the economic gloom that may hang over the rest of 2008, companies still need to advertise their products and services. In its annual projection, Schonfeld & Associates notes the following industries spend higher than average amounts on advertising (rates included in parentheses) and should continue to do so through 2009.

  • Perfume/cosmetics companies 19.2%
  • Diversified food firms 13.3%

Then there are the industries that will increase ad spending as a result of demographic changes across the country. These industries include:

  • Pharmaceutical companies
  • Life insurance companies
  • Wireless telecom companies

As you begin to plan your business development efforts for 2009, determine the best way to target prospects in one of these higher-spending industries in order to increase your revenue base.

[Source: Maddox, Kate. "Many sectors to boost ad spending," B to B Online, July 14, 2008]
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-owner of several small businesses in the health care services sector.
July 31, 2008 Business Development