Travel and Spending Intentions Remain Strong for 2011 Vacations

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Accord­ing to Travelocity’s annu­al “Trav­el­er Con­fi­dence Report,” a major­i­ty (89%) will spend as much or more on trav­el in 2011 as they did in 2010. The sur­vey of more than 1,400 Amer­i­cans also found 95% of respon­dents will trav­el as much or more in 2011.  

Judg­ing from the num­ber of respon­dents who say they intend to both trav­el and spend more in the com­ing year, the trav­el indus­try could see con­tin­ued growth in 2011,” said Hugh Jones, Pres­i­dent & Chief Exec­u­tive Offi­cer, Trav­e­loc­i­ty Glob­al.

Though trav­el­ers are plan­ning to spend more, they’re also plan­ning to spend more care­ful­ly. Six­ty per­cent of respon­dents claimed to have a pre­de­ter­mined trav­el bud­get for 2011, up from 44% in 2010.


  • 77% of sur­vey respon­dents plan to spend as much or more on hotels in 2011 as 2010. Of those who will increase their hotel spend­ing, the major­i­ty (71%) will do so by tak­ing more trips with hotel stays. Oth­ers will stay longer or stay at a hotel with a high­er star rat­ing. On the oth­er hand, respon­dents are less like­ly in 2011 to book a hotel near home for a get­away. “It seems trav­el­ers may be tir­ing of ‘stay­ca­tions’ and ‘nearca­tions,’” said Jones.


  • Despite ris­ing air­fare, 75% will spend the same or more on flights in the com­ing year. Those who plan to increase flight spend­ing will do so pri­mar­i­ly by tak­ing more trips while oth­ers will take trips fur­ther away, fly instead of dri­ve and trav­el with more peo­ple. Con­verse­ly, of those who will reduce their spend­ing on air­fare, the largest group report they will dri­ve instead of fly.


  • 71% are at least some­what like­ly to book a vaca­tion pack­age (flight + hotel) as a way to save, while one-third are at least some­what like­ly to book an opaque hotel as a sav­ings tac­tic. “Giv­en the increase in pre-deter­mined trav­el bud­gets among respon­dents, it’s no sur­prise mon­ey sav­ing tac­tics are cru­cial to get­ting more vaca­tion for less mon­ey,” said Jones.
[Source:  "Trav­el­er Con­fi­dence Report."  Trav­e­loc­i­ty.  8 Feb. 2011.  Web.  17 Feb. 2011.]