AudienceSCAN® is SalesFuel’s proprietary annual study of online shoppers, digital audiences and decision makers in America
Now in its 8th year, this in-depth analysis of nearly 19,000 U.S. online adult consumers gives you the exclusive insight to better understand what’s in the hearts and minds of your account’s best customers.
More than 1,450 customer groups are profiled – including 70+ new profiles for 2018-2019 – with details on shopping behavior, purchase intent, digital+technology usage, health+wellness concerns, automotive preferences, leisure interests, dining habits and more.
Business development specialists use AudienceSCAN to identify new markets, new opportunities and new channel partners. Marketers can use AudienceSCAN data to reach the people who count (instead of counting the people they reach,) while crafting a message with impact to those who are most likely to buy.
AudienceSCAN goes way beyond demographics to reveal vital information about your client’s best customers, including:
1. LIFESTYLE INTERESTS AND ATTITUDES
including hobbies, dining, education, causes/charities and other leisure activities
2. PURCHASE INTENT
with shopping preferences, pre-purchase research tendencies, top chains and franchises preferred
3. MARKETING INFLUENCE
including event marketing, cause marketing, advertising in traditional and digital media
4. INTERNET AND TECHNOLOGY USAGE
including websites, devices, mobile apps, streaming, blogs, podcasts and more
5. TRADITIONAL MEDIA USAGE
including television, cable networks, radio, newspaper, magazine, direct mail, cinema and others
6. SPORTS INTERESTS
both participation sports and spectator sports
7. ENTERTAINMENT PREFERENCES
including movies, music, events and shows
8. AUTOMOTIVE PREFERENCES
with vehicles owned, brands preferred, daily commute and dealership selection criteria
9. HEALTH AND FITNESS CONCERNS
including ailments, allergies and exercise preferences
10. POLITICAL PREFERENCES
with party affiliation, policy support and voting participation
