AudienceSCAN is SalesFuel’s proprietary annual study of American shoppers, audiences and decision makers.

Now in its 7th year, this in-depth analysis of more than 15,000 U.S. adult consumers gives you the exclusive insight to better understand what’s in the hearts and minds of your account’s best customers. [Methodology]

Nearly 1,400 customer groups are profiled – including 83 new profiles for 2016 – with details on shopping behavior, digital+technology usage, health+wellness concerns, automotive preferences, leisure interests, dining habits and more.

Marketers can also use AudienceSCAN data to reach the people who count (instead of counting the people they reach) while crafting an impactful message to those who are most likely to buy.


AudienceSCAN goes way beyond demographics to reveal vital information about your client’s best customers, including:

  • Lifestyle Interests and Attitudes
  • Shopping Attitudes and Preferences
  • Pre-Purchase Research Tendencies
  • Internet and Technology Usage
  • Digital/Mobile Marketing Influence
  • Radio and Music Preferences
  • Television and Online Video Viewership
  • Newspaper, Magazine, Blog Readership
  • Sports+Entertainment Interests
  • Political Preferences and more!

AudienceSCAN customer segmentation data is available through the SalesFuel APIAdMall for Media and AdMall for Agencies