AudienceSCAN® is SalesFuel’s proprietary annual study of online shoppers, digital audiences and decision makers in America

Now in its 8th year, this in-depth analysis of nearly 19,000 U.S. online adult consumers gives you the exclusive insight to better understand what’s in the hearts and minds of your account’s best customers.

Nearly 1,400 customer groups are profiled – including 30+ new profiles for 2017-2018 – with details on shopping behavior, purchase intent, digital+technology usage, health+wellness concerns, automotive preferences, leisure interests, dining habits and more.

Business development specialists use AudienceSCAN to identify new markets, new opportunities and new channel partners. Marketers can use AudienceSCAN data to reach the people who count (instead of counting the people they reach,) while crafting a message with impact to those who are most likely to buy.

AudienceSCAN goes way beyond demographics to reveal vital information about your client’s best customers, including:

  • 1. LIFESTYLE INTERESTS AND ATTITUDES

    including hobbies, dining, education, causes/charities and other leisure activities

  • 2. PURCHASE INTENT

    with shopping preferences, pre-purchase research tendencies, top chains and franchises preferred

  • 3. MARKETING INFLUENCE

    including event marketing, cause marketing, advertising in traditional and digital media

  • 4. INTERNET AND TECHNOLOGY USAGE

    including websites, devices, mobile apps, streaming, blogs, podcasts and more

  • 5. TRADITIONAL MEDIA USAGE

    including television, cable networks, radio, newspaper, magazine, direct mail, cinema and others

  • 6. SPORTS INTERESTS

    both participation sports and spectator sports

  • 7. ENTERTAINMENT PREFERENCES

    including movies, music, events and shows

  • 8. AUTOMOTIVE PREFERENCES

    with vehicles owned, brands preferred, daily commute and dealership selection criteria

  • 9. HEALTH AND FITNESS CONCERNS

    including ailments, allergies and exercise preferences

  • 10. POLITICAL PREFERENCES

    with party affiliation, policy support and voting participation

AudienceSCAN digital market segmentation is available through the SalesFuel API and AdMall for Media and Agencies