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Video! Local Research Increases Account Spending to $75,000 at KFVS-TV

by | 2 minute read

Hi. I’m Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month’s featured Sell SMARTER Award – where we honor excellence in media sales.

KFVS-TV/WQWQ-TV Success Manager Rebecca Lambert was on a mission to help her sales team upsell a current energy client. The alternative energy solutions provider in southeast Missouri creates a unique environment to provide sustainable energy and resources to the residential, commercial and agricultural communities throughout the mid-south. Their business, however, faces many challenges, as they carry unique products with a high update cost to the customer. Lambert used AdMall’s Local Account Intelligence Report on Alternative Energy Solutions Providers to prove the potential ROI in her presentation – and that sealed the deal. The client went from spending $2,700 a month to $5,000 per month. And they signed a contract for 15 months! “We were able to use the information on AdMall to show the need for their product in our area,” Lambert explained. “This helped us take a current campaign and increase their spend.” They’re running thirty-second ads and a digital campaign – and she said the client is happy with the campaign so far!

Congratulations to Rebecca, along with the other quarterly Sell Smarter Award recipients:

  • Chris Carter of Suddenlink Media-Altice USA
  • Jessica Davis of Spectrum Reach
  • Dawn Bell of the Daily Messenger
  • Brandon Miles of WBKO  TV
  • Matt Centner of Comcast Spotlight Pueblo
  • Leanne Dedow of Spectrum Reach
  • Tiffany Coates of The McDowell News

To find out how you can qualify for a Sell Smarter Award, visit SalesFuel.com/SSA.

Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-owner of several small businesses in the health care services sector.

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