2022 Winning Local Media Sales Webinar: OTT

BY C. Lee Smith
AdMall BIA OTT CTV television media sales webinar

BIA and SalesFuel continue the Winning Local Media Sales Webinar series by analyzing the growth and opportunity in Over-​the-​Top (OTT).

OTT continues to be the top growing media channel. This year, BIA estimates the advertising expenditures in OTT will reach just over $2 billion, a compound annual growth rate (CAGR) of 33.0%, from pre-​pandemic levels in 2019. Plus, OTT’s growth is outpacing the growth of Mobile by 14.9% and PC or Laptop by 15.0%.

During the webinar, we will cover: 

  • Local advertising estimates for OTT
  • OTT/​Free Ad Supported TV (FAST) Audience Profiles
  • Top spending verticals on OTT 
  • Top spending verticals by growth
  • Key verticals in spend and growth for Local Sellers (Legal, Colleges & Universities, Real Estate, Hospitals, Dentists) 

Speakers include:

  • BIA’s Managing Director Rick Ducey will explain the dynamic, shifting marketplace of OTT.
  • SalesFuel’s CEO C. Lee Smith will provide insights into the OTT consumer audience profile.
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