BIA and SalesFuel continue the Winning Local Media Sales Webinar series by analyzing the growth and opportunity in Over-​the-​Top (OTT).

OTT continues to be the top growing media channel. This year, BIA estimates the advertising expenditures in OTT will reach just over $2 billion, a compound annual growth rate (CAGR) of 33.0%, from pre-​pandemic levels in 2019. Plus, OTT’s growth is outpacing the growth of Mobile by 14.9% and PC or Laptop by 15.0%.

During the webinar, we will cover: 

• Local advertising estimates for OTT
• OTT/​Free Ad Supported TV (FAST) Audience Profiles
• Top spending verticals on OTT 
• Top spending verticals by growth
• Key verticals in spend and growth for Local Sellers (Legal, Colleges & Universities, Real Estate, Hospitals, Dentists) 

Speakers include:

• BIA’s Managing Director Rick Ducey will explain the dynamic, shifting marketplace of OTT.
• SalesFuel’s CEO C. Lee Smith will provide insights into the OTT consumer audience profile.