BY C. Lee Smith
BIA and SalesFuel continue the Winning Local Media Sales Webinar series by analyzing the growth and opportunity in Over-the-Top (OTT).
OTT continues to be the top growing media channel. This year, BIA estimates the advertising expenditures in OTT will reach just over $2 billion, a compound annual growth rate (CAGR) of 33.0%, from pre-pandemic levels in 2019. Plus, OTT’s growth is outpacing the growth of Mobile by 14.9% and PC or Laptop by 15.0%.
During the webinar, we will cover:
- Local advertising estimates for OTT
- OTT/Free Ad Supported TV (FAST) Audience Profiles
- Top spending verticals on OTT
- Top spending verticals by growth
- Key verticals in spend and growth for Local Sellers (Legal, Colleges & Universities, Real Estate, Hospitals, Dentists)
Speakers include:
- BIA’s Managing Director Rick Ducey will explain the dynamic, shifting marketplace of OTT.
- SalesFuel’s CEO C. Lee Smith will provide insights into the OTT consumer audience profile.
