Challenge: Bring the old school into the digital era
We get it: change is hard, especially when it comes to new business ventures. So, when Account Executive Deby Okum approached a beauty and barber school in Daytona Beach, Florida, she was not surprised to learn that it was in dire need of a new lesson plan. Specifically, the school had never run a digital marketing campaign, and as a result, was losing out on tons of potential opportunities for growth.
According to Okum, the business owner was a “strong-willed man” who was, at the same time, uncomfortable with the entire concept of digital marketing. Prior attempts at persuading him otherwise had proven fruitless. “Nothing had worked,” according to Okum.
Solution: Take a page from a different book
Okum understood that traditional sales methods were not going to work in this case, so she instead turned to AdMall for help. By accessing the Local Account intelligence report for the beauty and barber school industry, along with using visual aids in AdMall’s presentation creator, Okum was able to put together a presentation that was both comprehensive and easy to understand.
Result: The client’s first digital ad buy
Thanks to Okum’s tailored, user-friendly approach, the owner bought more than $5,000 in digital advertising. Moreover, it helped to build trust with the school owner and encouraged them to feel more involved in the decision-making process.