BY Adam Ambro
Challenge: How to assist a real estate agent and grow their customer base
Candice Wauneka had only been selling media at KRDO for one month when she wanted to help a local real estate agent grow their customer base.
“[The company] specializes in selling homes for all budgets but is tapped into a market with higher priced homes,” said Wauneka. “[The owner] retired from the military, is very nice, and works very hard. Right now, she just needs to start getting more clients.”
Though Wauneka had only been on the job for a short time, she knew AdMall would help set her apart from other media sales reps.
Solution: Turn to AdMall’s Local Account Intelligence Report
It didn’t take long for Wauneka to get accustomed to AdMall, so she knew its vast sales enablement tools, specifically the Local Account Intelligence Report, could help the real estate agent grow their customer base.
“I was able to use AdMall to help me understand more about this industry, and with help, the client agreed to an annual campaign,” said Wauneka. “We are able to adjust accordingly to her busy months and slower months,” said Wauneka.
Result: A new client for a new media sales rep
The real estate client agreed to an annual contract of nearly $5,000 — a good win for a new sales rep.
The plan is for the client to currently run display ads and re-targeting, and some months they will do event geo-targeting and CTV.
AdMall’s Local Account Intelligence Report is available for over 400+ business types and provides a myriad of research from the local, state and national level. It is the baseline report a rep should run before their first sales call that will put them on a level playing field with a potential client.
Everything from market demographics, consumer spending, marketing/budget figures, top products sold, industry challenges and opportunities, and more can be found in this report. If you’d like to learn more about the Local Account Intelligence Report, feel free to register for the next AdMall 101 webinar in AdMall’s Learning Center.
More About: Real Estate Agents
Real estate agents broker the deal between buyers and sellers during ownership transfer of land, housing or commercial properties. Agents receive a percentage of the value of the deal as their fee. Agents may work solely on behalf of the buyer or the seller.
Real estate agents must be licensed to operate in most states and also have some post high-school training. They must understand the local real estate market and the legal details of purchase and sales contracts.
Real estate agents face increased competition from discount vendors including those who operate solely via the internet. Traditional agents must become savvy about the internet to maintain their market share and convince consumers that they offer a valuable service.
The industry is closely linked to the general health of the housing market. The Bureau of Labor Statistics predicts an industry outlook that is about equal to the general economy. There are approximately one million businesses in this industry and revenue is approximately $236 billion.
Note that there is a difference between realtors and real estate agents. A real estate agent is anyone who is licensed to help people buy and sell commercial or residential property. The agent may do so as a sales professional, an associate broker or a broker. A Realtor is a trademarked term that refers to a real estate agent who is an active member of the National Association of Realtors.
Note that existing-home sales totaled 4 million in 2023, down from 5 million in 2022 and 6.1 million in 2021.