BY Adam Ambro
Challenge: How to keep up with changing home health care industry trends
Rachael Bootel, a sales rep with Effectv, has been in the media sales field for over 30 years, so she knew a thing or two about being prepared before a sales call. That was clear when she approached a local business looking to keep up with the current home health care industry trends and find new employees.
“They run a very successful home health care business,” said Bootel. “The owners are educated and have been in their industry for over eight years. They have major staffing issues. It is very hard for them to get quality employees.”
Solution: Turn to AdMall’s home health care industry trends
Bootel has been using AdMall for twelve years, so she knew that the local account intelligence report could help sway the business in her favor.
“AdMall helps me validate the reason to buy our product due to updated market intel,” said Bootel. “I also use it to let clients know the best times of the year to validate spending more money based on industry trends.”
“I sent articles and justify [home health care industry trends]. These items helped me to prove the value of doing a campaign.”
Bootel’s campaign pitch consisted of 30-second cable TV spots, along with streaming commercials. The additional angle was to attract people looking for a new job in the field.
Result: A six-month campaign
The business was impressed by the home health care industry trends that Bootel passed along, and they ended up signing on for a six-month campaign worth $30,000.
To sum up her sales process, and for any sales reps looking for a reason to use AdMall, Bootel laid it out plainly.
“[AdMall gives] me credibility so my clients know I am trying to help them save investment dollars and lets them know I research information before calling,” said Bootel.
AdMall’s Local Account Intelligence Report is available for over 400+ business types and provides a myriad of research from the local, state and national level. It is the baseline report a rep should run before their first sales call that will put them on a level playing field with a potential client.
Everything from market demographics, consumer spending, marketing/budget figures, top products sold, industry challenges and opportunities, and more can be found in this report. If you’d like to learn more about the Local Account Intelligence Report, feel free to register for the next AdMall 101 webinar in AdMall’s Learning Center.
More About:
Home Health Care businesses provide skilled medical and unskilled services to primarily older adults in a home environment. While some of the services delivered require a nursing degree, the employees generally assist patients with services such as bathing and cleaning. In addition to general home visits, home health care services may include procedures such as respiratory therapy or infusion therapy. These companies may also rent medical equipment however there is an additional business sector that specializes in equipment rentals.
Home health care operators generally deliver services that meet required safety standards and as well as meet standards that enable them to win accreditation. This process allows them to become approved Medicare/Medicaid providers. The largest portion of revenues for most providers comes from Medicare.
These businesses generally require patients to have a referral in order to access their services. As such, home health care providers market themselves to physicians, hospitals, and other health care professionals. These businesses also advertise directly to consumers.
Over 1.5 million Americans depend on home health care services on a daily basis.
The home care provider market has revenue of approximately $97 billion. Approximately 80% of the industry is for-profit.