How to Identify the Superstar Salesperson Who's Not in Sales (Yet)

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Hiring a new salesperson is always difficult — especially in the current job market. But what if your next superstar is already employed by your company? Or what if they're already on your team — just in a different role?  They could even be working in a non-​sales role for a business you frequent regularly.

Certified Behavioral Analyst and SalesFuel CEO C. Lee Smith teams up with Steven Sisler, behavioral mastermind and CEO of Behavioral Resource Group, to help you address one of the most pressing problems your sales team faces today — recruiting high-​potential sales talent and developing them into high performers.

TeamTrait behavioral assessment test

In this insightful 60-​minute webinar, Lee and Steve will share:

  • How to discover a diamond in the rough based on natural brain wiring
  • The infrastructure needed to reskill those new to sales for optimal success
  • How hiring for mindset, instead of culture, nets you better sales talent
  • Unconventional places to to look for future salespeople

C. Lee Smith Avatar

C. Lee Smith 

SalesFuel CEO and Founder Selling Power Leading Sales Consultant, Certified Professional Behavioral Analyst

C. Lee Smith is the CEO and Founder of SalesFuel - a firm he founded in 1989. He was named one of the world's Leading Sales Consultants by Selling Power magazine. Lee is the creator of the AdMall® and the TeamTrait™ SaaS platforms. He is also a Gitomer Certified Advisor, C‑Suite Network Advisor and Certified Behavioral Analyst.

Areas of Expertise: credibility, AI in sales, sales AI, market research, entrepreneurship, personal branding, hiring assessments, psychometric assessments, sales hiring, sales consulting 
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