Despite the general impression that consumers are constantly multitasking during work and leisure time, Mediamark Research and Intelligence reports a few statistics that suggest otherwise. At least half of our media time is spent engaging with a single form.
Here's a list of how much of our at-home media time in a typical day is spent with a single form:
- Newspapers 55%
- Internet 53.8%
- Magazines 53.6%
- TV 49.4%
- Radio 28.3%
Share this data with clients who may be concerned about reach when you propose the media mix for their next campaign.[Source: Mediamark release, 9.16.08]