Latest Statistics Point to Significant Consumption of Single Form Media

Despite the general impression that consumers are constantly multitasking during work and leisure time, Mediamark Research and Intelligence reports a few statistics that suggest otherwise. At least half of our media time is spent engaging with a single form.

Here's a list of how much of our at-​home media time in a typical day is spent with a single form:

  • Newspapers 55%
  • Internet 53.8%
  • Magazines 53.6%
  • TV 49.4%
  • Radio 28.3%

Share this data with clients who may be concerned about reach when you propose the media mix for their next campaign.

[Source: Mediamark release, 9.16.08]
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.