
C. Lee Smith
SalesFuel CEO and Founder
Selling Power Leading Sales Consultant, Certified Professional Behavioral Analyst
C. Lee Smith is the CEO and Founder of SalesFuel - a firm he founded in 1989. He was named one of the world's Leading Sales Consultants by Selling Power magazine. Lee is the creator of the AdMall® and the TeamTrait™ SaaS platforms. He is also a Gitomer Certified Advisor, C‑Suite Network Advisor and Certified Behavioral Analyst.
Areas of Expertise:
credibility, AI in sales, sales AI, market research, entrepreneurship, personal branding, hiring assessments, psychometric assessments, sales hiring, sales consulting
- Manage Smarter 301 — Detecting Organizational Cracks Earlier with Nick Montalbine March 29, 2026
- The State of Media Sales 2025–2026 Webinar November 23, 2025
- Manage Smarter 292 — Motivating the Unmotivated with Matt Granados November 23, 2025
- Manage Smarter 291 — Never Ask for the Sale: Sue Heilbronner Defies Conventional Wisdom November 9, 2025
- Manage Smarter 290 — The 4 D's of Cultural Realignment with Salvatore Manzi October 26, 2025
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