SalesFuel conducted our eighth annual State the Media Sales™ survey in May 2018. The 1,395 respondents to this survey were media sales reps and media sales managers and were actively employed by media sales companies in the United States.
The questions in this survey were designed to help us understand the level of optimism in the media sales industry. The data we collected revealed the extent of the shift to digital formats in media sales. Sales reps and managers also revealed how they divide their time across specific selling activities on a daily basis.