Andrea Coffee-Shapiro, a 25-year sales rep from Bonneville International, understands that a good advertising campaign can be bolstered when combined with a great framing device. That’s why AdMall was so pivotal to her when closing a campaign with a new dermatologist client.
“The [company] is a long-standing dermatology center,” said Coffee-Shapiro. ”I used to do research studies with them, and now they just focus on dermatological care, and very few studies.”
While the company as a whole wasn’t facing too many market challegnes, they had a singular focus of filling the schedule of a doctor from the practice. This was where AdMall’s event/marketing reports came into play.
“After reviewing the monthly opportunities, I learned that May was Skin Cancer Awareness Month,” said Coffee-Shapiro. “I put together a broadcast radio campaign and owned and operated digital campaign that started reaching out to new [potential clients for the dermatologists].”
“AdMall provided me the awareness of Skin Cancer Awareness Month, and ways [the dermatologist company] could market themselves outside of traditional marketing,” said Coffee-Shapiro. “The campaign is a month long campaign utilizing endorsements, recorded endorsements, digital ads and e‑blasts with tips on skin cancer awareness and tips to protect against it.”
The campaign was a short, one-month $5,600 sale, but it shows the ease in which AdMall’s event intelligence reports can help a rep fill their book of business with quick, focused messaging. And as Coffee-Shapiro put it, AdMall is a great resource for these kinds of campaigns.
“It’s a great source for information, ideas, leads, and one stop-shopping [for research],” said Coffee-Shapiro.