Break the Mold With These Fresh Prospecting Ideas
Tired of the old standard methods of prospecting? If you’re looking to get a bit more creative when seeking prospects, there are some ways you can shake things up. Apart from gaining a fresh perspective, it’s also important to switch up the prospecting routine to open up opportunities. “Sticking to the same process isn’t always a good thing,” writes HubSpot contributor Aja frost. “If you rely on the same prospecting methods and never try anything new, you’ll miss out on valuable opportunities.” Buyers are increasingly using nontraditional means of discovering vendors, so it’s up to you to adapt your own strategy.
Have you ever considered creating a referral website? Having a website dedicated solely to address referred prospects is a unique and modern way to introduce yourself. Anyone who is referred to you can be directed to this website, where you introduce yourself and what you sell. Frost suggests amping up the impact by adding a video. Humanize yourself by sharing some fun personal facts, as well as why you are passionate about what you do. If you are having trouble wording your message, consider answering these questions in the video:
- Why am I in this business?
- Why do I believe in the work I do?
- Why am I with the company I’m with now?
- Why does my company excite me?
- Why does this work excite me?
After you’ve introduced yourself and created a connection with the prospect, it’s time to motivate him or her to take action! “Give them a valuable piece of content in exchange for their name and email address or ask them to schedule a time on your calendar to talk using a tool like Meetings,” Frost suggests.
This way of greeting referred prospects will be memorable and different from what so many other reps do. Plus, it shows prospects that you aren’t afraid to think outside the box. Check out Frost’s article for seven more creative prospecting methods.