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C. Lee Smith 

SalesFuel CEO and Founder Selling Power Leading Sales Consultant, Certified Professional Behavioral Analyst

About the Author Latest Posts

C. Lee Smith is the CEO and Founder of SalesFuel - a firm he founded in 1989. He was named one of the world's Leading Sales Consultants by Selling Power magazine. Lee is the creator of the AdMall® and the TeamTrait™ SaaS platforms. He is also a Gitomer Certified Advisor, C‑Suite Network Advisor and Certified Behavioral Analyst.

Areas of Expertise: credibility, AI in sales, sales AI, market research, entrepreneurship, personal branding, hiring assessments, psychometric assessments, sales hiring, sales consulting 

• B2B Focus Report: The True Cost of a Bad Sales Hire June 3, 2026
• Thank you for downloading The True Cost of a Bad Sale Hire Report May 29, 2026
• Manage Smarter 301 — Detecting Organizational Cracks Earlier with Nick Montalbine March 29, 2026
• The State of Media Sales 2025–2026 Webinar November 23, 2025
• Manage Smarter 292 — Motivating the Unmotivated with Matt Granados November 23, 2025

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