C. Lee Smith

Founded company in 1989. Foremost expert in data-driven talent management, selling with research, executive leadership and a Jeffrey Gitomer Certified Advisor.


Julie Clark

Vice President of Operations
Oversees all areas of client success, deployment and business operations. Former ad agency executive and award-winning nonprofit CEO.

Paul Mascari

Vice President of
Information Technology
Responsible for technology, infrastructure and managing the app development team since 2002.



Stacey Sedbrook

VP Strategy+Business Development
Leads strategic partnerships, API and TeamKeeper sales. Previously with BIA/Kelsey, many Fortune 500 firms. Sales transformation and talent development consultant.


Barry Shawgo

Vice President of Sales
23 year sales and management veteran in newspaper, direct mail, magazine and agency work prior to joining SalesFuel in 2009. Leads the AdMall sales team.

Kathy Crosett

Director of Research
Directs research and editorial content for SalesFuel since 2001. Previously healthcare marketing research analyst.


Dave Blakeslee

Director of Training
Expert in software training, e-learning, instructional design, and documentation for our SaaS products. Gitomer Certified Advisor and ATD Certified.

Beth Frederick

Director of Marketing
20+ year veteran in media, advertising agencies and automotive marketing. Directs marketing, advertising, PR and social media.

Bryan Murphy

Director of Front End Development
20+ year veteran of software and web application development. Specializes in UI/UX for SalesFuel.