The Voice of the Sales Rep Study - Exclusive Research from SalesFuel

The Voice of the Sales Rep study, completed in January 2017 by SalesFuel, solicited input from 725 self-reported sales reps on sales teams of 10 or more reps in the United States. Whether these individuals sold inside or outside, worked on new business development, or provided customer service, we wanted their opinions.

Across a variety of industries, respondents told us how they spent their sales day, their biggest struggles, what they loved about their managers and why they leave employers. They also revealed how often they received feedback and coaching from their managers, what they need to improve at their jobs and what would get them to stay longer.

// Sample Findings

The #1 objection sales reps face isn’t price, it’s the status quo

Voice of the Sales Rep Study, SalesFuel, 2017

Reps spend an average of 16 hours per work week selling – only 40% of their work time

Voice of the Sales Rep Study, SalesFuel, 2017

Only 1 in 5 reps get frequent sales coaching personalized to their unique needs

Voice of the Sales Rep Study, SalesFuel, 2017

39% of U.S. salespeople have left jobs because they didn’t like their direct managers or their performance

Voice of the Sales Rep Study, SalesFuel, 2017

Only 35% of US sales reps believe their managers set realistic, obtainable and clearly defined goals for them

Voice of the Sales Rep Study, SalesFuel, 2017

At least 39% of sales reps have left a company because of the lack of opportunity for advancement. For millennials, the rate is 43%.

Voice of the Sales Rep Study, SalesFuel, 2017

// Learn More

Findings from this study, along with expert analysis, is provided in our thought leadership and to clients of SalesFuel COACH and SalesFuel Consulting