When was the last time you updated your customer service plan? If your response was a scoff thinking that your service plan doesn’t need updates, think again. According to CustomerThink, there are a few things you should be doing to keep your clients happy with your service plan.
Keep it Fresh
What happens when something you see regularly never changes? It fades into the background and gets overlooked. The same thing happens with your service outreach. If you keep sending your clients the same format of checking-in messages (email, text, direct mail, voicemail, it doesn’t matter), they will get bored and stop looking at them, let alone responding to them. So, switch things up a bit when you reach out to them. Leave a humorous voicemail, add some emojis to your texts, insert images and videos into your emails and send colorful letters. The anticipation of what you’ll come up with next will hold your clients’ interests and keep them opening your outreach attempts.
Update Your Relationships
Your wants and needs are fairly different than they were last year. Even if they’re mostly the same, there are always at least minute changes that happen in everyone’s life as time passes. So, why should you think your service should stay the same just because it has worked in the past? Start regularly asking your clients for feedback on and suggestions for your service to them. Maybe they used to prefer being called, but now with all the meetings they need to attend for that big change in their company, email is the best way to reach them. You probably won’t know unless you take the time to ask. Not only will you have a better chance of keeping in contact with them, you’re actively showing your commitment to top-shelf service and that you value their feedback. Clients who feel appreciated and listened to become loyal customers.