2020 Social Media Trends Advertisers Need to Act On
Big changes are in the works for how businesses plan to use social media to interact with consumers in the coming year. According to a MediaPost article by Oliver Yonchev, there are a few trends in particular that advertisers need to be aware of:
Podcasts are Taking Off
Most of us know at least one avid podcast listener. The rising popularity of the medium, coupled with how little podcasts cost to create, make them an ideal advertising method. In fact, roughly half of all brands either have podcasts in the works for next year or at least are planning on launching a podcast in 2020.
Time to Rethink Ads in Instagram Stories
Instagram has increased the amount of advertisements it’s adding in between members’ Stories on its site. It’s also testing the use of back-to-back ads in this space. If brands place their ads in a space that’s potentially overcrowded with ads such as this, the efforts may backfire, angering Instagram users instead of piquing their interest. So, advise your clients to tread carefully.
Facebook to Focus on Groups
In an attempt to better engage with users, Facebook is realigning its site to center on Facebook Groups, highlighting local community happenings. If advertisers quickly start their own Facebook Groups, they can be at the start of this movement, building their Group engagement as popularity grows.
The Emergence of TikTok
TikTok, the latest short video social platform, draws the attention of its users for an average of 45 minutes every day, reports Yonchev. That’s more time than most social networkers spend on other platforms, including Facebook. As a result, many advertisers may be lowering their Facebook ad spend to allocate more funds to TikTok ads.
What demographics are using which social media platforms? What are they planning on buying in 2020? And what if your client wants to create a multimedia campaign; what media format would pair well with social for your client’s target demographic? Those answers can be found on the social networking profiles available in AudienceSCAN on AdMall by SalesFuel. There you’ll find audiences such as Facebook, Instagram, Twitter and YouTube Users, as well as Social Network Ad Responders and Podcast Listeners/Ad Responders.
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