Sales calls continue to be an important part of seller outreach. While a lot of focus is spent on opening, how you end a call also has a big impact. Taking time to consider new closing tips for phone sales can refresh your strategy. 

“Call closing…can be delicate and nuanced,” writes Yesware’s Casey O’Connor.

“…The words you choose can make or break how the rest of the sales opportunity plays out.”

Smart sellers understand this. They know that how they end a call can make a memorable impact. It can also shape the prospect's view of your brand and set the course for a relationship.

Effective closing tips for phone sales

The first suggestion is to use call-​closing statements when the end of the conversation is near. According to O’Connor, these statements summarize the call and ensure all major objectives were met. 

• Summarize the call
• Ask or answer any remaining questions
• Address objections
• Introduce next steps

A strong closing statement ensures the other person feels understood, addresses questions, clarifies next steps, and ends on a positive note.

It also helps wrap up the call and gives the sellers control over the call’s direction. This can be especially helpful with cold calls. 

Need some inspiration for crafting an effective statement? The following are just a couple of examples from O’Connor:

• “It’s been great talking to you. To summarize what we discussed — you’re looking for [XYZ] by [Date]. We talked about a few different options that could work for you. These include [Option A], [Option B], and [Option C]. Have I got all of that right?” 
• “Given everything you’ve shared with me today, I think [Offer 1], [Offer 2], or even [Offer 3] could be a good fit for you. Do you have any questions about those before deciding how to proceed?”

No matter what call-​closing statement you create, be sure that it is professional and polite. A polished and professional conclusion creates a lasting positive impression. It also shows that you value both the person's time and the conversation you've shared.

Don’t hang up without a next step

Another important closing tip for phone sales is determining a next step. This keeps momentum going and ensures nothing stalls.

“Clearly defining the next steps ensures that progress is made,” explains Sailee Sarangdhar.

“…And,” she adds, “that both parties are committed to moving the process forward.”

This requires making a clear call to action (CTA). CTAs request a specific action, such as a scheduled future meeting or filling out a form. And it’s up to you, the seller, to clearly share any necessary steps or expectations.

“Make sure to confirm these details before saying goodbye,” writes Luke Benjamin, Bigly Sales.

“This leaves no room for miscommunication and reinforces your commitment to following through.”

Express appreciation

Closing a sales call should always end with an expression of gratitude. The buyer has given their time to engage with you. Make sure you share your appreciation and demonstrate you value time with them.

“A polite thank you goes a long way in making the other person feel valued…,” Benjamin adds.

Thank them, and consider your tone. It’s important to come across as genuine and authentic. And don’t forget to use their name; this small touch packs a big punch. It reinforces the personalization of the outreach. And it strengthens rapport. 

Implementing these effective closing tips for phone sales can greatly influence the success of your call. Always express gratitude and define clear next steps. This approach leaves a positive impression and keeps the momentum going.

And for even more advice on maximizing each sales call, take a look at these additional tips.

Photo by Christina @ wocintechchat​.com