Sell Smarter Award Highlights AudienceSCAN and Local Intelligence

BY Adam Ambro
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Hi. I’m Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month’s featured Sell Smarter Award — where we honor excellence in media sales. 

Kara Felton is an account executive at Spectrum Reach and has only been selling media for one year. In just that short amount of time, she has produced the largest Sell Smarter Award we’ve ever seen at AdMall

I have been using AdMall for a year now, and I love all of the marketing insights that it provides for me,” said Felton. “I feel like it personally sets me up to be successful and in return help my businesses grow. The website is set up so nice and is super user friendly.” 

Felton approached a local credit union to see how she could help their marketing needs during the pandemic. 

The members at this credit union are fair, and with COVID-​19, they are dedicated to helping small businesses and people get through this hard financial time,” said Felton. “They had to pivot just like a lot of other businesses have had to do.” 

They were struggling targeting specific demographics. By using AdMall's demographics, consumer spending and Local Account Intelligence Report, along with Spectrum Reach's data to help them target precisely and eliminate marketing waste, they were able to grow during a time of uncertainty."

AdMall gave me a lot of marketing insights and competitive spend and helped me show the client what the media consumption was in their market. I could show the client the data that went alongside the strategy I put together for them.” 

They are doing TV spots, ads on a social network, streaming TV advertising, internet banner ads display and online video. By doing TV and search together we produced a 312% increase in web traffic.” 

Felton closed this sale for a massive annual contract value of $362,000. 

To read more about this winner, along with submitting your own story for a chance at a Sell Smarter Award, please visit SalesFuel​.com/​SSA.