What is it Americans are looking for when they scope out a new workplace? About half (47%) of part- or full-time employees value a community atmosphere in the place where they work, according to a Clutch, a B2B research, ratings and reviews company. The number increases to 55% for millennial workers ages 18 to 34.by
These findings suggest that workspaces, including traditional offices, coworking spaces, coffee shops and other public work areas benefit from finding ways to bring their young employees together. While members of Generation X and baby boomers also value community, these employees don't prioritize it at the same level as their younger coworkers.
Luckily for office space equipment and furniture retailers, according to AudienceSCAN, 25.6% of Office Furniture/Workstation Decision Makers are ages 25 to 34 and fall within the millennial generation. People who care about the quality of their workspaces are more likely to spend a greater amount to bring those spaces up to their standards.
Americans Scope Out Stylish, Pleasant-Looking Workspaces
The top quality that employees hope to find in their physical surroundings when they scope out a new workspace is a pleasant, comfortable atmosphere. More than three out of five office workers (61%) want their workspaces to both look and feel good.
When workers have access to space they find agreeable and cozy, they are able to concentrate better and think more positively about the work they are doing. This is great for employee moral, leading to better work ethic and lower employee turnover.
"The state of my environment subconsciously influences my mood for the day and my productivity," says , a child sleep consultant who frequents coworking spaces, coffee shops, and libraries.
Office Furniture/Workstation Decision Makers value the same feelings in their personal lives. According to AudienceSCAN, 48.4% of these consumers want to buy things this year that help them feel comfortable, 34.5% want to buy things that help them feel relaxed and 27% want to buy things that help increase their feelings of productivity. If these consumers work from home, these personal goals could be combined with their desires for a more comfortable workspace, making them even more likely to take action and buy the necessary items to make these dreams become their new reality.
Lots of natural lighting, biophilic design, up-to-date fixtures and furniture, and enough room to fit all workers are also attractive attributes Americans scope out for their workspaces.
Office Furniture/Workstation Decision Makers are on the lookout for sales when planning purchases and 25.4% believe TV is the best place to find them, according to AudienceSCAN. Within the past year, 59.9% of these consumers were inspired to take action by a TV commercial. About 54.1% also like to use their mobile devices to watch online or streamed videos and are 13% more likely than other adults to take action after seeing a pre-roll video ad.
AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. Media companies and agencies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.