67% of Consumers Plan to Download Mobile Games This Year

by | 3 minute read

Fort Mason Games, a female-led gaming company that designs mobile games to help players relax and de-stress, announced survey results in honor of National Download Day. National Download Day marks the time period when the most apps are downloaded in the entire year; as Americans get smartphones for holiday gifts, they often re-download their apps and broaden their horizons with new ones. Fort Mason Games’ larger mission is to revolutionize mobile games, fostering connection and collaboration instead of competition.

“In this national survey of Americans’ download habits, 73% said they will download apps on National Download Day, with 67% planning to download mobile games. Games are some of the most vital apps on our phone, we collectively spend more than one billion hours playing them per month,” said Kate Gorman, CEO of Fort Mason Games.

According to AudienceSCAN, 49.9% of Smartphone App Purchasers also own video game consoles. Additionally, within the past year, 60.6% used an internet-connected device to play online games. Along with games, this audience is also using their mobile devices to watch online or streamed videos (75.8%) and search for nearby retailers (44.7%). They’re also 146% more likely than other adults to find advertising on their mobile apps useful and 91% more likely to find social media advertisements helpful. This audience is active on Facebook (86.5%), YouTube (77%), Instagram (61.7%) and Twitter (56.7%).

The survey also revealed that 87% of smartphone owners say they download more than three apps a year, and most of these apps are downloaded during the time period between Christmas and New Years. Games are the most popular category of apps downloaded, nearly 7 in 10 will download them, while shopping (52%) and health and fitness (36%) round out the top three. Why games? 35% say that games help them de-stress, while another 40% say games help them pass the time. Games can even help Americans take impromptu trips to Vegas! One in three Americans say “social casino” is their most downloaded type of game, while puzzle (59%) and action (41%) made a strong showing. The most common apps downloaded in 2018, including Facebook, Instagram, Messenger, and WhatsApp are all about maintaining a social life, so it’s no surprise that social casino games are becoming increasingly popular.

Mobile Games and other products can be advertised to Smartphone App Purchasers many different ways. According to AudienceSCAN, last year, 62.2% took action after either receiving an advertisement via text message or seeing an ad on their mobile smartphone apps. Within that same amount of time, this group took action after seeing TV commercials (75.5%), email ads (64.6%) and direct mail ads (64.7%). They’re also 59% more likely than other adults to click on text link ads on websites.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. Media companies and agencies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.

Rachel Cagle

Rachel Cagle

Rachel is a Research Analyst, specializing in audience intelligence, at SalesFuel. She also helps to maintain the major accounts and co-op intelligence databases. As the holder of a Bachelors degree in English from The Ohio State University, Rachel helps the rest of the SalesFuel team with their writing needs.