69% of Americans Consider Used Vehicles While Shopping

69% of Americans Consider Used Vehicles While Shopping

69% of Americans would be likely to consider a used vehicle for their next auto purchase, according to a survey from Ally Financial conducted online by The Harris Poll among more than 2,000 American adults. 

Even though 69% of Americans would be likely to consider used vehicles for their next vehicle, they expressed concerns about their reliability and repair needs, the survey found.

More than half of consumers (53%) said they would feel most comfortable buying used vehicles at a dealership that sells both new and used vehicles. This was much higher than any other category, including purchasing the car from another individual (12%), a used-​vehicle-​only dealership (10%), and nearly seven times higher than purchasing from an internet-​based company (8%).

According to the survey, consumers would be more likely to purchase a used vehicle over a new vehicle with the following attributes:

  • Higher-​quality used vehicles (40%)
  • Vehicle certified by dealer or factory (39%)
  • Detailed maintenance/​repair history report of the vehicle (36%)
  • A vehicle service contract that extends the warranty or covers major repairs (34%)

Used car owners say they currently own used because:

  • It was less expensive than a new vehicle (61%)
  • They liked the brand/​model of the used vehicle (40%)
  • They were able to get more car for their money (34%)

Used Car/​Truck Shoppers are a frugal bunch. According to AudienceSCAN, within the last 30 days, 46.4% of these shoppers looked for coupons and discount codes online, and last year, 51.1% took action after finding ads on daily deals sites such as Groupon.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on used car dealers and auto dealerships (all makes), as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.

Rachel Cagle

Rachel Cagle

Rachel is a Research Analyst, specializing in audience intelligence, at SalesFuel. She also helps to maintain the major accounts and co-​op intelligence databases. As the holder of a Bachelors degree in English from The Ohio State University, Rachel helps the rest of the SalesFuel team with their writing needs.