Over 70% of Connected Home Device Users Believe They Are Wave of the Future

BY Rachel Cagle
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"Metova, a world-​leading provider of mobile, connected car, connected home and IoT Solutions, today announced the results of a survey revealing the sentiment of consumers in the United States on connected home technologies and privacy. Of note, over 90% of respondents indicated owning a connected home device such as an appliance, TV, Amazon Alexa or Google Home."

According to AudienceSCAN, 46.8% of Voice-​Activated Smart Speaker Users are between the ages of 25 and 44. Nearly 25% have annual household incomes of at least $150,000 and 49.6% live in suburban areas.

"'Consumers have already made the leap to connected devices in their homes, yet businesses are often too overloaded to leverage these new paths to make the transformation into the home,' said Josh Smith, CEO at Metova. 'At Metova, we work alongside our partners to understand their vision. If you're a company out there and are not sure how to navigate into the connected home, your customers are waiting for you and we can help you get there.'"

In fact, 78.6% of Voice-​Activated Smart Speaker Users are homeowners, according to AudienceSCAN. Along with their smart speakers, 72.5% of this group also owns Smart TV/​streaming devices.

"Other key finding include:

  • Over 90% surveyed have made a purchase of a connected home device
  • Nearly 70% already have a voice-​controlled system such as an Amazon Alexa or Google Home
  • 58% percent of people who own a connected home device are concerned about how it may impact their privacy
  • 74% of respondents think connected home devices are the wave of the future
  • Over 30% who do not have a connected home device plan to make a purchase within the year"

The most effective way to advertise to Voice-​Activated Smart Speaker Users is via TV. Last year, 70.8% of this audience took action after seeing a TV commercial, according to AudienceSCAN. The next best method is to send them ads or coupons in the mail, as 64.8% took action last year after receiving such ads. Search is also an effective method since 61.7% of this audience has used a search engine to research a product they were considering buying within the last month. Not only that, 37.5% of this group also took action after seeing a sponsored search result in that same period of time.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. Media companies and agencies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.