Over 70% of Dads Crave Their Daily Cup of Coffee


Amora, a subscription-​based company delivering premium coffee and tea directly to consumers across the U.S., today announced the results from its Father's Day survey, which found that 72% of fathers are likely to drink coffee or tea at least once a day. These results come on the heels of Amora's Mother's Day survey insights, which found 74% of mothers drink coffee or tea on a daily basis.

About 53.6% of Coffee Drinkers as a whole are made up of females while males round out the last 46.4%, according to AudienceSCAN. They make up 54.1% of the population of U.S. adults and 24% are over the age of 65, followed closely by the 20% of Coffee Drinkers who are ages 55 to 64 and the 19% who are 45 to 54 years old.

Every year on Father's Day, consumers are provided with the opportunity to express their admiration for their dad by presenting him with a heartfelt gift. With many dads regularly drinking coffee or tea, Amora provides a variety of options allowing consumers to customize a gift that perfectly fits the special man in their lives.

According to AudienceSCAN, 39.2% of Coffee Drinkers have children of varying ages who still live at home. About 54.7% of this group are married.

"Finding a Father's Day gift can often be a daunting task," says Marina DiDomenico, Co-​Founder of Amora. "Amora simplifies this process by offering fresh, high-​quality coffee and tea delivered straight to your dad's door. With a majority of Americans drinking coffee every day, our premium product is a wonderful way to show your affection and appreciation on Father's Day."

The shopping habits of Coffee Drinkers vary. According to AudienceSCAN, 52.1% of Coffee Drinkers think that store brands are usually just as good as national brands. On the opposing side, another 47.3% are willing to pay more for higher quality products and Coffee Drinkers, in general, are 15% more likely than other adults to be willing to pay more for healthy or organic food products.

Key Findings from the survey include:

  • 50% of respondents say their father drinks coffee
  • 72% of the respondents say their father drinks at least 1 cup of coffee a day
  • 44% say their dad jump starts his day with a fresh cup of coffee or tea
  • 46% of dads enjoy their coffee at home
  • 40% of dads would appreciate a new coffee mug as a gift on Father's Day

So, how can these Coffee Drinkers be reached? The easiest way is via TV. According to AudienceSCAN, that is where 56.6% of this audience gets the most up-​to-​date information that is important to them and 59.4% took action in the last year after seeing a TV commercial. They're also motivated by print: 56.8% took action within the last year after receiving ads or coupons in the mail. This doesn't mean they aren't digitally savvy. Another 47% also took action within the last 12 months after seeing a sponsored search result.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. Media companies and agencies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.

Rachel Cagle

Rachel Cagle

Rachel is a Research Analyst, specializing in audience intelligence, at SalesFuel. She also helps to maintain the major accounts and co-​op intelligence databases. As the holder of a Bachelors degree in English from The Ohio State University, Rachel helps the rest of the SalesFuel team with their writing needs.