C. Lee Smith Sales Credibility Expert | Author | Speaker | Workplace Behavior Analyst

C. Lee Smith

CEO and Founder

Founded company in 1989. Lee has been recognized as one of the world's Leading Sales Consultants by Selling Power magazine from 2018–2025. Foremost expert in sales credibility, leadership coaching, sales training and behavioral analysis. Lee is author of the bestsellers SalesCred: How Buyers Qualify Sellers and Hire Smarter, Sell More!, co-​host of the Manage Smarter podcast and sought-​after keynote speaker.

Paul Mascari, President, SalesFuel

Paul Mascari

President

Named President of SalesFuel in 2022. Paul heads the Product Group and is responsible for information technology, infrastructure, research, data management and app development. Become Vice President of IT in 2002. He ascended to the Senior Vice President role in 2017.

Kathy Crosett, SalesFuel Senior VP of Research

Kathy Crosett

Senior Vice President of Research

Leads quantitative research, analysis and editorial content for SalesFuel since 2001. She is also Publisher of the SalesFuel Today blog. Previously Kathy was an analyst in healthcare marketing research. She holds an MBA from University of Vermont.

Audrey Strong, SalesFuel Senior VP of Communications

Audrey Strong

Senior VIce President of Communications

Heads all marketing and communications, including public relations — which she has directed since 2014. Prior to SalesFuel, Audrey headed PR for Ritz-​Carlton Denver before founding her own public relations firm. She also served years as an award-​winning journalist in television news.

Dave Blakeslee, SalesFuel, SalesCred, Facilitator, Trainer, Instructional Designer

Dave Blakeslee

Vice President of Sales Enablement

Leads learning and the client success team for SalesFuel. Expert in software training, e‑learning, instructional design, and documentation for our SaaS products since 2007. Dave is a Gitomer Certified Advisor and ATD Certified Instructional Designer.

Denise Gibson, Director of AdMall Sales for SalesFuel

Denise Gibson

Director of AdMall Sales

Denise has been a key part of the growth of SalesFuel since 2002. An award-​winning salesperson, she oversees sales and client relationship for our AdMall sales intelligence solution for media and agencies. Prior to joining SalesFuel, Denise served three years as a media company sales manager.

Amanda Levin of SalesFuel

Amanda Levin

Vice President of Project Management & Deployment

Amanda has been a vital part of SalesFuel since 2014, contributing her expertise across research, business operations, and IT. With a deep understanding of the company’s infrastructure, she now leads efforts to drive efficiency and innovation across the organization, including development of backend systems and cross-​departmental alignment on major projects.