AdMall/​BIA 2021 Local Digital Event Series: Home Improvement

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AdMall/​BIA 2021 Local Digital Event Series: Home Improvement

As the pandemic took hold last year, consumers used the “stay at home” situation to improve their homesites. From plumbers, to HVAC companies, to flooring and gardens, ad spend of businesses in these sub-​verticals stayed steady and actually increased in a few areas, unlike many other verticals.

Now what happens? BIA and SalesFuel believe there’s still plenty of opportunities to capitalize on the home improvement ad spending trends that are still in full force. By attending he February installment of AdMall's and BIA's Local Digital Event Series, we’ll help you identify:

  • What’s next for home improvement opportunities so you focus on what’s most important.
  • 2019, 2020 and 2021 forecast estimates so you can set benchmarks for your local team(s).
  • Share of ad spend by 9 sub-​verticals so you can see what the best opportunities are in your local market(s).
  • Digital selling strategies so you can power up your local sales teams.

This month's webinar speakers were:

  • C. Lee Smith, President/​CEO of SalesFuel and creator of AdMall
  • Tom Buono, CEO, BIA Advisory Services
  • Celine Matthiessen, VP Insights & Analytics, BIA Advisory Services
  • HOST: Audrey Strong, VP of Communications, SalesFuel

C. Lee Smith

C. Lee Smith

CEO and Founder at SalesFuel
C. Lee Smith is the President/​CEO of SalesFuel - a firm he founded in 1989. He was named one of the 14 Leading Sales Consultants by Selling Power magazine. Lee is the creator of the AdMall® and SalesFuel COACH™ SaaS platforms. He is also a Gitomer Certified Advisor, expert on the Sales Experts Channel and a C‑Suite Network Advisor.
C. Lee Smith


CEO of @SalesFuel | Bestselling Author of "SalesCred" and "Hire Smarter, Sell More!" | Keynote Speaker | Certified Behavioral Analyst | Sales Credibility Expert
“Develop thick skin. Today's problems will be forgotten tomorrow.” — Good piece of advice offered to new sales mana… — 15 hours ago
C. Lee Smith