Hi.  I’m Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month’s featured Sell Smarter award — where we honor excellence in media sales.

Starting a new job is difficult. Learning the position, meeting new people, trying not to let anyone down. These are all things you must consider. Now try and imagine starting a new job in a career field without prior experience. That’s where we find Spectrum Reach’s advertising account executive Eric Aguilar. 

“I had just been hired to my job with no prior marketing or sales experience and on day one on the job, I found a lead for a healthy restaurant that just opened up nearby,” said Aguilar. “But I had no analytics to talk to the owners about their business or the local food and restaurant industry. My manager recommended this website tool called AdMall to find all the research I needed and the proof of what buying digital advertising can do for them.”

“The challenge they were facing was the fact that most of their clients disappeared during the Covid-​19 lockdown, and they had to close down. AdMall contained the data needed to drive the customers back to their shop, along with the help of Spectrum Reach analytics.

“I sold them digital banner ads for the business that showcased their best food and drink items on the menu at that time. The client is very happy with the ROI so far, as they have seen lot more traffic to their website for delivery service and, in the store, foot traffic has increased as well.”

“To them, I sounded like a seasoned veteran, and I closed my first ad sale with a brand-​new business that I found on the first day of my job, and I couldn't have done it without AdMall. They pre-​paid the entire $3,000 campaign.”

“I would recommend AdMall to all people in the industry who are looking for that competitive edge and want to become more well-​rounded in analytics. Whomever is not currently using AdMall to help educate themselves on the local industries in their area is doing themselves a major disservice. They need to get AdMall certified right away.”

To read more about this winner, along with submitting your own story for a chance at a Sell Smarter Award, please visit SalesFuel​.com/​SSA.