AdMall's Ad Response Helps Close Digital Sale

BY Adam Ambro

Bradley Prier, of OnMedia, had only been selling media for five months when he approached a local agricultural manufacturer, looking for a way to help them with their advertising.

"[The company is] a farm supply and agronomist company, and they do a great job at giving local farmers the help they need as they are a one-​location, independently owned store,” said Prier. "They prefer their advertising to be hyper-​focused, but have been trying to do that with mostly traditional media."

Prier believed that if the company evolved their approach to advertising, they would be able to attract new clients.

I used data from AdMall regarding response rates to advertisements and the Digital Audit tool to show the prospect the gaps in their marketing and the ways to improve their website,” said Prier.

I love the Digital Audits, as I believe that for digital advertising to be successful, your website has to be effective.”

Specifically, Prier pitched the agricultural company on OTT, pre-​roll, social media, and display advertising. They were sold.

"The client has since started to explore improvements to their website and [ran] a three-​month campaign to try a few different digital products before committing to a long-​term agreement,” said Prier.

The client added six extra months to kick off [2025] after the success of this sale.”

AdMall has made my first year in advertising sales much easier than I ever imagined. Partnerships like yours back up my recommendations to new and existing clients every day. Thank you for all that you and your team do to make our jobs better.”


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