Adult Day Care Services to Advertise Programs for Lonely Seniors

BY Rachel Cagle
Featured image for “Adult Day Care Services to Advertise Programs for Lonely Seniors”

"Americans ages 60 and older are alone for more than half of their daily measured time, which includes all waking hours except those spent engaged in personal activities such as grooming. All told, this amounts to about seven hours a day; and among those who live by themselves, alone time rises to over 10 hours a day, according to a new Pew Research Center analysis of Bureau of Labor Statistics data."

"In comparison, people in their 40s and 50s spend about four hours and 45 minutes alone, and those younger than 40 spend about three and a half hours a day alone, on average. Moreover, 14% of older Americans report spending all their daily measured time alone, compared with 8% of people younger than 60."

"While time spent alone is not necessarily associated with adverse effects, it can be used as a measure of social isolation, which in turn is linked with negative health outcomes among older adults. Medical experts suspect that lifestyle factors may explain some of this association; for instance, someone who is socially isolated may have less cognitive stimulation and more difficulty staying active or taking their medications. In some cases, social isolation may mean there is no one on hand to help in case of a medical emergency."

"People ages 60 and older currently account for 22% of the U.S. population, 73 million in all. It’s estimated this share will rise to 26% by 2030, fueled by the aging of the baby boomer generation. The well-​being of older adults has become a topic of much interest both in the United States and in other developed nations, particularly as it relates to social connection."

"Not surprisingly, time alone is closely associated with living arrangements, for both younger and older Americans. About one-​in-​four adults ages 60 and older (23%) live alone today; 16.7 million in all. These older adults say they spend, on average, about 10 and a half hours alone each day; almost twice as much time as those who live with a spouse. More than a third (37%) of older adults who live alone report spending all their measured time alone. Among those who live with someone other than a spouse, the average amount of alone time a day is seven and a half hours. (The 3% of older adults who are living in institutionalized settings are not included in this analysis.)"

"Older women spend more time alone, on average, than their male counterparts, and this gap widens markedly at the oldest ages. This is largely due to the fact that women ages 60 and older are more likely than their male counterparts to live alone (28% vs. 18%) given their longer life expectancies and higher rates of widowhood, and this gap in living arrangements also widens with age."

More often than not, Eldercare/​Nursing Home Shoppers are the children of seniors, according to AudienceSCAN, and they may not realize how important it is that their loved one have the company they need as soon as possible. About half of these consumers own iPhones and the other half are Android smartphone users, and they're heavily motivated by their mobile devices. Within the last year, more than half of these shoppers have taken action after either receiving an ad via text message or seeing and advertisement on their mobile smartphone apps. They're also active on social media networks such as Facebook, YouTube, Instagram and Twitter.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on adult day care centers and home health care services, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.