Are Your Clients Acting on This Crucial Aspect of SEM?
Chances are, your clients are already using search engine marketing (SEM). But, they may not be utilizing SEM to the best of its abilities. What could they be doing better?
According to a study by Adthena, 92% of chief marketing officers believe that SEM gives them the ability to make more informed business decisions, including identifying new market opportunities (58.2%). Specifically, SEM-based data on conversion rates and click-through rates provided CMOs with the most useful information when it comes to increasing return on investment.
SEM-based research that companies are missing out on revolves around their competition. Only 41% of companies actively track their competition’s SEM practices. By studying the competition’s SEM activity, you and your clients can learn which practices are keeping you ahead of the game, as well as areas where a bigger investment may be necessary. Your client’s competitors are the best people to learn from since both have the same advertising goals. Adthena says that taking the time to study the competition gives companies the chance to, “identify new market opportunities, optimize performance, and protect mindshare as competition continues to rise.”
Ashley Fletcher, the VP of Marketing at Adthena says, “To stay on top of increasing competition, CMOs must continuously monitor their search performance to determine how, when and where they can optimize efforts across touchpoints.” You can run a digital audit on AdMall by SalesFuel on both your client's competitors and the industry to get more information on search activity. Information will help you and your clients stay ahead of the game.