Auto Repair/​Servicers to Promote Pre-​Storage Services to Classic Car Owners

BY Rachel Cagle
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"If you plan to store a car for an extended period of time you will need to do more than just park it in the garage, says Consumer Reports."

"First, wash and wax the body of your car to prevent accumulated dirt, bugs, or tree sap from bonding to the surface. Then follow these steps:

  • Change the oil and oil filter to prevent contaminants from sitting in the engine.
  • Use a battery maintainer to keep your vehicle's battery topped off without damaging it by overcharging.
  • Leave the hood open (because rodents like dark spaces) and use rodent repellent or mothballs, stashed in pantyhose, to discourage critters from nesting or chewing the car's engine wiring."

The proper storage preparation of a car is a lucrative event for many businesses. However, if car owners aren't aware of proper storage techniques, they may just throw a tarp over their vehicle and call it a day. According to AudienceSCAN, nearly all Classic Car Show Attendees own a smartphone and are 78% more likely than others to find ads on their mobile apps useful. Not only that, last year, about half were driven to action by either ads they received via text or ads they saw on their mobile smartphone apps. Additionally, within the last year, these consumers took action after receiving direct mail ads and emails, seeing TV commercials, hearing ads on both digital and over-​the-​air radio and seeing ads in both digital and print newspapers and magazines.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on oil change centers and auto service centers, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.