"The amount of time that Americans ages 60 and older spend on their TVs, computers, tablets or other electronic devices has risen almost half an hour per day over the past decade, according to a Pew Research Center analysis of Bureau of Labor Statistics data, even as screen time among younger people has more or less held steady." Baby boomers are becoming a greater portion of the age 60+ demographic in the U.S.

Baby Boomers' Screen Usage

Pew Research found that screen usage among Americans ages 60 and above has risen to an average of four hours and 16 minutes every day. That's a considerable chunk of their day-​to-​day lives. They're mostly spending this increased screen time watching TV and online videos. Why is this happening? 

Older Americans are becoming more tech-​savvy in an increasingly digital world. Whether it's for leisure, work, or both, baby boomers have had to adapt to the changing times. For example, in 2000, only 14% of Americans ages 65 and above used the internet regularly. Now, 73% of this demographic are active internet users. 53% of these consumers are now also the proud owners of smartphones as well.

Baby Boomers are fairly active on their mobile devices. According to AudienceSCAN, last year, these consumers used their mobile devices to watch online or streamed video (38.3%), purchase products (33.3%) and view retailers' websites (26.4%). More than a quarter of Baby Boomers took action after either seeing an ad on their smartphone apps or receiving a text.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on electronics and accessories stores, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.