Baby Boomers Spend 4.25 Hours Looking at Screens Daily
“The amount of time that Americans ages 60 and older spend on their TVs, computers, tablets or other electronic devices has risen almost half an hour per day over the past decade, according to a Pew Research Center analysis of Bureau of Labor Statistics data, even as screen time among younger people has more or less held steady.”
“Those 60 and older, a group increasingly populated by aging baby boomers, now spend more than half of their daily leisure time, four hours and 16 minutes, in front of screens, mostly watching TV or videos. Screen time has increased for those in their 60s, 70s, 80s and beyond, and the rise is apparent across genders and education levels.”
“This rise in screen time coincides with significant growth in the adoption of digital technology by older Americans. In 2000, 14% of those ages 65 and older were internet users; now 73% are. And while smartphone ownership was uncommon at all ages around the turn of the 21st century, now about half (53%) of people 65 and older are smartphone owners.”
Baby Boomers are fairly active on their mobile devices. According to AudienceSCAN, last year, these consumers used their mobile devices to watch online or streamed video (38.3%), purchase products (33.3%) and view retailers’ websites (26.4%). More than a quarter of Baby Boomers took action after either seeing an ad on their smartphone apps or receiving a text.
AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on electronics and accessories stores, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.