Book Retailers to Promote In-​Demand Love and Marriage Titles

BY Rachel Cagle
Featured image for “Book Retailers to Promote In-​Demand Love and Marriage Titles”

"There was greater interest in love and marriage books in the United States in 2019 than in any year in the past five years. In fact, year-​over-​year sales of books in this genre grew 5% in 2019, reaching 1.7 million copies, according to global information company The NPD Group."

"Sales of love and marriage book sales tend to peak during the November-​December holiday season and in February, in the lead up to the week of Valentine’s Day. In 2019 for example, love and marriage books sales were 30% over the annual monthly average in February. 'This is a tried-​and-​true phenomenon,' said Kristen McLean, books industry analyst for NPD. 'People return to and recommend trusted titles in this category over and over, making series like ‘The 5 Love Languages’ perennial backlist bestsellers year after year — it truly is the gift that keeps on giving for the reader, author, and publisher too.'”

Relationship/​Psychiatric Talk Listeners are avid readers of more than just love and marriage books. According to AudienceSCAN, they're 203% more likely than others to enjoy reading alternative/​entertainment tabloids and newspapers and are 70% more likely than others to read printed newspapers four to five times per week.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on bookstores and used merchandise stores, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.