More marketers are seeing the importance of adding cinema advertising to their media mix. This news comes to us from the Cinema Advertising Council, which has just released its 2018 revenue report. Advertisers spent $781 million on cinema advertising last year, which amounts to a 4.1% increase over the previous year’s levels.
Cinema Ad Spending Details
While some analysts worry about the future of the movie theater industry, consumers showed their enthusiasm for this form of entertainment last year. Consumers shelled out over $11.8 billion to watch their favorite stars and superheroes on the big screen. And consumers aren’t just watching the big shows. They’re also noticing advertiser messages, both on the screen and throughout the theater. As a result, advertisers allocated nearly $63 million to off-screen advertising in theaters.
Who Advertisers in Theaters
CAC data indicates that national and regional businesses account for nearly 90% of theater ad spending. Local advertisers spent the rest, or over $152 million, in 2018. CAC analysts report that the following industries are heavy cinema advertisers:
- Internet and media
- Insurance and real estate
- Consumer electronics
In addition, over 185 companies that hadn’t used the format previously began advertising on cinema screens last year.
“Cinema advertising continues to thrive and maintain its position as the ultimate premium video offering, despite other major media categories experiencing audience decline.” In today’s media-packed world, consumers who go to the cinema offer up an attractive audience profile. They’re relaxed, ready to be entertained and they are paying attention. If your local clients haven’t previously considered cinema advertising, talk with them about adding the format to their media mix.
To learn more about Pre-Show Cinema Entertainment Watchers, check out the AudienceSCAN report available on AdMall from SalesFuel.