Bestselling
Business Author

C. Lee Smith is an Amazon International Bestselling Author of two authoritative books for salespeople and sales managers. His latest is SalesCred® — How Buyers Qualify Sellers.

SalesCred is the definitive book on Sales Credibility — the quality all salespeople must have in abundance before you can ever “earn trust” or become a “trusted advisor.”

This book reveals how salespeople build (and lose) credibility with the things you say and do every day. You’ll learn the secrets of building your sales credibility, so you can attract higher-​value accounts, gain greater access to the real decision-​makers, and sell from a position of strength. It also gives you the leverage to avoid dropping your price when budget is hard to come by.

SalesCred introduces the Hierarchy of Sales Credibility™, a 5‑layer framework that allows you to see where you are on the credibility hierarchy and what you need to do next to get to the next level.

SalesFuel CEO C. Lee Smith collaborated with 12 of his fellow CEOs to write The Leader's Playbook: CEOs Transforming Vision into Action. In this bestseller, Lee focuses on the often-​overlooked connection between a CEO’s public credibility and their team’s internal motivation — with the latest research to back it up. Lee also shares related insight from his Manage Smarter podcast.

The Leader's Playbook is a powerful collection showcasing authentic, purpose-​driven leadership stories from C‑level executives who are not only building successful businesses but also committed to making a lasting impact in their communities and industries. Each chapter offers real-​world insights, personal breakthroughs, and practical strategies from leaders who have walked the walk and led with courage, integrity, and vision.

This book was a #1 Amazon bestseller in business consulting at launch and #5 in organizational change. It delivers invaluable lessons to help you sharpen your leadership, scale your influence, and lead with purpose.

Workplace Behavior Expert C. Lee Smith is also a Certified Professional Axiologist with expertise in the science of values and what motivates people to excellence at their core.

His first book “Hire Smarter, Sell More!” was among the most demanded books on Amazon's charts for sales and business books. The book enables sales managers, recruiters and hiring managers to use psychographics and talent analytics, so they can identify and add high potentials to their teams.

Hire Smarter, Sell More! addresses an all-​too-​common tale, told across just about every sales department around the world: The newest salesperson on the team has strong credentials and crushed it during the interview. But now that they're hired, they can't sell a thing! Worse, other salespeople on the team are unhappy for some reason, and their performance is slipping.

But an even bigger threat for hiring managers is unintentionally adding toxicity to their team. Toxic salespeople often cause problems in the workplace, such as decreased team productivity and morale. Bestselling author C. Lee Smith shows sales managers how to identify the 13 Toxic Types of Salespeople and avoid hiring them.