What’s the first step you take when you need or want a new product? You’re going to research it online, right? That’s exactly what your client’s customers are doing. Many Americans don't want to go out in public to try new stores, or even visit old favorites, in person. So, if your client is making these SEO mistakes, they’ll be invisible, according to Marina Siradegyan, writing for SEMrush.

Common SEO Mistakes Your Clients Need to Fix Now

HTTP Status Issues

Nothing is more frustrating when conducting an online search than janky websites and links. If your client’s website seems incomplete, or worse, won’t load, potential customers will quickly lose interest. SEO mistakes concerning HTTP status to keep an eye on include:

• Broken Links: Both leading to other pages within the website and links that connect browsers with external sites.
• Broken Internal Images: If a picture on your client’s website is somehow unavailable or its URL is misspelled, it’s going to be flagged.
• Coding Issues: When you update or change a website in any way, things can go wrong with the coding. If the client’s website doesn’t load on the first try, many searchers will abandon it.

Meta Tag Issues

Meta tags also find themselves among the top SEO mistake areas. WordStream defines meta tags as, “snippets of text that describe a page’s content in the page’s source code." The keywords in the meta tags are what help search engines identify a website as useful during a search. Meta tags should be full of words that are relevant to the products your client offers and the words their customers may be using to search for the products.

Siradegyan points out that this can be invaluable for companies with a slew of products that are difficult if not impossible to write unique descriptions for, such as e‑commerce fashion. “They should be as unique and tailored as possible -,” writes Siradegyan, “if you don’t create your own, Google will automatically generate them based on the keywords in users’ queries, which can sometimes lead to mismatched search terms and associated results.” Also, avoid duplicate titles and descriptions; this can negatively affect how search engines rank relevance.

Duplicates

Duplicates in general are common SEO mistakes. Siradegyan says, “Look out for duplicate descriptions, paragraphs and entire sections of copy, duplicate H1 tags across multiple pages and URL issues, such as www and non-​www versions of the same page.” If your client’s website has too much duplicate information, search engines will have trouble seeing it as rankable.

28.8% of U.S. adults are Sponsored Search Result Responders, according to AudienceSCAN on AdMall by SalesFuel. They not only care about being able to easily find relevant websites (20.3% don’t go past the first page of search results), but that links on websites are reliable. Last year, 71.2% of these consumers took action after seeing an internet banner ad and 63.5% clicked on text link ads on websites. If your client’s website isn’t optimized for online shoppers and contains SEO mistakes, they’ll miss out on countless potential sales.