Companies to Promote Remote Work Opportunities to Potential Employees

BY Rachel Cagle
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The drive to work may be driving some professionals to quit, suggests new research from global staffing firm Robert Half. More than one in five employees (23%) have left a job because of a bad commute.

While 39% of professionals reported their travel to and from the office has improved over the past five years, 22% said the trip has gotten worse. Of those who noted a negative change in their commute, 60% said their company has not taken steps to reduce the burden on employees.

Workers were asked, "Have you left a job because you had a bad commute?" Their responses:

  • No: 77%
  • Yes: 23%

Additional findings:

  • Professionals ages 18 to 34 (34%) have most often left a job because of their journey to and from the office, compared to those ages 35 to 54 (24%) and 55 and older (12%). Twenty-​eight percent of male employees have quit due to a bad commute, versus 20% of women.
  • More professionals ages 18 to 34 (56%) said their commute to the office has improved over the last five years than those ages 35 to 54 (37%) and 55 and older (24%).
  • Sixty-​six percent of women said their company hasn't taken action to address employees' commute concerns versus 51% of men.

In an effort to figure out the quickest way to work, many Job Fair Attendees  may turn to the internet. Within the last 30 days, according to AudienceSCAN, 43.1% used the internet to look up directions to a business and, within the last six months, 42.8% have used their mobile devices to do the same. Both types of media searches present opportunities for advertisers, especially mobile since these consumers are 117% more likely than other adults to find advertising on their mobile apps useful to them.

"Commutes can have a major impact on morale and, ultimately, an employee's decision to stay with or leave a job," said Paul McDonald, senior executive director for Robert Half. "In today's candidate-​driven market, skilled workers can have multiple offers on the table. Professionals may not need to put up with a lengthy or stressful trip to the office if there are better options available."

McDonald added, "To help ease commuting woes, companies can offer remote work options, flexible scheduling or transportation amenities."

Employers who offer shorter commutes or remote work opportunities can promote these benefits to Job Fair Attendees who are stuck in traffic on their way home from their current job. Last year, according to AudienceSCAN, 61.2% of this audience took action after hearing an ad on the radio and 58.2% reacted to outdoor ads/​billboards they saw. Once they're home, they can continue to be targeted digitally. Last year, 62.5% took action after receiving an email advertisement and they're 61% more likely than other adults to click on text link ads on websites. 

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. Media companies and agencies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.