Could Affiliate Marketing Work for Your Clients?

BY Rachel Cagle
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Has your client been teetering on the edge of the fence between sticking with their old advertising efforts and giving affiliate marketing a try? The push they need could be the fact that, last month, affiliate sales were up 4% from March 2019, writes Laurie Sullivan in an article for MediaPost.

Affiliate marketing is defined by Smart Passive Income as, “The process of earning a commission by promoting another company’s product (or service). You find a product, promote it to others, and earn a piece of the profit for each sale that you make.” Not even the coronavirus could slow down sales influenced by affiliate marketing last month. If anything, the pandemic is helping the process by driving so many Americans to online shopping. The more websites they visit, the more likely it is that they’ll be exposed to your client’s affiliate advertisements and be influenced to make a purchase.

The merchandise category that experienced the highest growth in affiliate-​related sales was health and beauty, which grew 41% from this time last year. In fact, almost all merchandise categories have grown their affiliate gross merchandise sales. The only categories that have seen a decline in sales are travel and accessories and jewelry. “With many U.S. consumers working from home, sales attributable to the affiliate channel rose 66% during the first half of the month,” says Sullivan. “In fact, the report states that sales have been up on a daily basis throughout the month with the exception of a few sporadic days.”

Americans take action after seeing all kinds of internet-​based advertisements. Regardless of whether your client is trying to gain affiliate marketing relationships to further expose their products or service or they’re promoting other business’ products and services on their sites for a share of the profits, they should do their research into which digital ads work best for different audiences. AudienceSCAN on AdMall by SalesFuel can help with that with profiles on audiences such as Internet Banner Ad Responders, Text Link Ads on Websites Responders and more.