COVID-​19 Rekindled America’s Passion for Video Games

BY Rachel Cagle
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According to The NPD Group, "March 2020 tracked spending across video game hardware, software, accessories and game cards totaled $1.6 billion, gaining 35% when compared to the same time period last year. This is the highest reported spend for a March month since the $1.8 billion achieved in March 2008."

"All video game categories experienced double-​digit sales increases in March," says NPD, "with hardware, software, and accessories & game cards increasing 63%, 34%, and 12%, respectively."

For the past few months, Americans have been in desperate need of entertainment while under quarantine and practicing social distancing. Not only are video games a source of entertainment, playing games online gives consumers the opportunity to interact and play with friends and family from a distance. COVID-​19 has both driven gamers' love for video games to a new high and inspired many first-​time gamers to give them a shot.

Many Video Gamers have a habit of listening to music while they play, and a lot will control that music using their phones. This is good news for advertisers. According to AudienceSCAN, last year, 41% of these gamers took action after hearing advertisements over both over-​the-​air and digital radio, and they're 38% more likely than other consumers to find ads on their mobile apps useful.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on video game dealers and video game publishers, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.