Selling Through COVID-19

// Quick Takes for Surviving and Thriving

May 11, 2020

How to Target Shoppers in the New Normal

Even as we worry about when the economy will recover, your clients are wondering how to target shoppers in the new normal? We all want to know how deep the economic damage will be, but your clients can limit the impact by crafting the right kind of promotions once they reopen.

May 5, 2020

How to Land Media Sales During a Pandemic

There’s no use in sugarcoating it: These are dark times for landing media sales. With sporting events being canceled and businesses either closing or reducing their spending until the quarantine does its work in eradicating the COVID-19 outbreak, the advertising market is more competitive than ever.

April 29, 2020

Using Email Ads to Drive Sales During and After Lockdown

Reaching your customers remotely and effectively is now crucial to weathering this period of disruption,” claims a marketing report by Cheetah Digital. Even though the U.S. seems to be on the brink of reopening many businesses, there will still be numerous Americans who will be hesitant to return to business as usual until they’re certain a second wave of COVID-19 isn’t on the horizon.

April 22, 2020

Is Your Plan-Ahead Team in Place?

Is your plan-ahead team in place and working on what your organization will do once the social distancing mandates ease and we’re encouraged to get back to business as usual? You may have already determined the damage to your business has been significant.

// On-Demand Webinars About Selling in the COVID-19 Economy

// Our Latest COVID-19-Related Podcasts

, Selling Through COVID-19

Manage Smarter 114: Managing Coronavirus Anxiety Among Your Team

In this episode, we address mental heath issues arising from the coronavirus pandemic with Kristie Knights — a licensed professional counselor and has been in private practice for 20 years. She is an expert in trauma and suicidology. She is also the Founder of iRise Leadership. In this episode, we discuss: How managers can implement a culture of more empathy and allowance of negative feelings in the workplace during this time; The difference between anxiety attack and full-blown depression; Tips and habits to improve your self-care during adversity and crisis; Tips on how to provide you and your family structure as you work from home; and ideas on how to visit virtually with family and friends to stay connected and not isolate yourself.

, Selling Through COVID-19

Manage Smarter 115: Coronavirus — Walk Around Managing When You Can't Walk Around

In this episode, we address management arising from the coronavirus pandemic with the iconic Tom Peters. Tom is the author of The Excellence Dividend and co-author of In Search of Excellence — the book that changed the way the world does business. In this episode, we discuss: Tom's strong opinions on CEOs currently laying off thousands of employees during this crisis; What is business responsibility in this Coronavirus epidemic?; How to “Manage By Walking Around" when everyone is working from home; and Why leaders need to ramp up intimacy, kindness and thoughtfulness during this time.

, Selling Through COVID-19

Manage Smarter 116: Being Human > Data in Uncertain Times

Rishad Tobaccowala is the author of Restoring the Soul of Business: Staying Human in the Age of Data. He was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five "Marketing Innovators." In this episode, we discuss: Tips on humanizing remote working in this environment and touchpoints to help humanity trump data; How to incentivize staff to change and lean into disruption; How to upgrade your mental operating system and inject more human touches into the work environment; The dangers of data vs. human stories and skills within the business; and Dealing with "The Turd on the Table."

, Selling Through COVID-19

Manage Smarter 118: Coronavirus — Course Correction During Chaos

Jeff Piersall is known as The Chaos Coach. A former high school and college basketball coach, Jeff is an entrepreneur than has recently exited his business and now specializes in M&A activity for small cap businesses. He is also the author of Dogs Don't Bark at Parked Cars. In this episode, we discuss: How to Course Correct in a Crisis; Knee jerk reactions vs. course corrections; Money and opportunities to pursue amid the pandemic; and How businesses can be more agile and pivot during the crisis.

, Selling Through COVID-19

Manage Smarter 119: Coronavirus — Don’t return to normal. Return to BETTER.

David Veech, author of Leadersights: Creating Great Leaders Who Create Great Workplaces, teaches leaders how to Love, Learn, and Let Go. In this episode, we discuss: Tips on how to make your business and leadership better coming out of COVID-19; Recommendations on process changes; and Basic elements of a plan to emerge out of COVID-19 lockdown.

, Selling Through COVID-19

Manage Smarter 120: Coronavirus, Layoffs and Older Workers

Patti Temple Rocks is the author of the book called "I'm Not Done: It's Time to Talk About Ageism in the Workplace." She is also a senior partner at a marketing agency in Chicago. In this episode, we discuss: Why mature workers are the last ones you should consider cutting; Conversations to have with older workers in choosing furloughs, layoffs and payroll reductions; Signs a company doesn’t value older workers; and How late career workers can increase their value amid COVID-19.

, Selling Through COVID-19

Manage Smarter 121: Coronavirus — Eliminating Struggling Competitors

Cliff Farrah is President and CEO The Beacon Group, Farrah has spent more than 25 years advising clients on organic and inorganic growth strategies and tactics in Healthcare, Technology, Industrial, Energy and Defense marketplaces. In this episode, we discuss: How the pandemic accelerates your comp set; How to choose which competitor to overtake; Near and long-term market disruption considerations; How to identify who in your market is still spending money; and How amid to right-size your organization.

, Selling Through COVID-19

Manage Smarter 122: Fixing Coronavirus Tech Deficiencies

Sam Schutte is the CEO of Unstoppable Software, Inc. The company's software development services as a development partner, and is the host of the podcast at unstoppabletalk​.com — which covers the "intersection of business and technology innovation". In this episode, we discuss: Tech vulnerabilities caused by COVID-19; Technology that companies should be investing in now; and The Virtual Tip Jar he created to raise donations for those who’ve lost their jobs

, Selling Through COVID-19

Manage Smarter 123: Economic Data Reveals COVID-19 Opportunities

Dr. John Johnson is a PhD economist and the CEO of Edgeworth Analytics, a DC-based data consulting firm that empowers professionals to unlock data’s potential. In this episode, we discuss: Economic data on time and possible date on when the economy may start to recover and thoughts on the rehiring process for unemployed COVID-19 workers; Economic analysis on your business, demand for what you sell, remote working and extra costs potentially of reopening; Risk of infections of workers vs. running a remote business data points; Customer base analysis; and Process for you to dig deep into data for your department and business to help make business decisions in the pandemic.

// Interviews with SalesFuel Executives

Business as Unusual Video Series on LinkedIn with C. Lee Smith

C. Lee Smith Talks About Sales Coaching and Hiring in a COVID-19 Economy

C. Lee Smith Talks Sales, Management and COVID-19 on All Business LIVE!

Topics covered on this page: Company Culture, Sales Culture, Company Mission, Company Values, Behavior Modeling, Sales Manager Help, Sales Management Training, Sales Increase, Revenue Increase, Sales Rep Improvement, Sales Improvement, Sales Time Management, People Skills, Microlearning, Sales Success, Sell Smarter, Sales Aptitude, Sales Technology