// Quick Takes for Surviving and Thriving
We have all had to make significant changes to every part of our lives because of the COVID-19 pandemic. Neither business nor leisure activities were unaffected. Many changes made to the business scene are likely to prove permanent.
Kara Felton, account executive for Spectrum Reach, had been selling media for only two years when the COVID-19 pandemic hit. Like other sales reps, her strategies immediately shifted and that was no more evident than when she approached a local HVAC dealer.
Jason Reichl co-founded Go Nimbly, the first revenue operations consultancy with the goal of allowing high-growth companies to increase the revenue of each of their customers by 26% through eliminating operational silos. In this episode, we discuss: the definition of SalesOps or revenue operations; why now is a great time to tackle revenue operations in today’s COVID-19 climate; how to get people to buy more or expand their spend in COVID-19; and creating customer experiences to promote repeat purchases.
2020 has been a scary year for people in sales roles. You have had to adjust to working remotely close to, if not, full-time. Deals are tougher to close via video sales calls. And your current clients are tightening their purse strings and cutting expenses wherever they can until the economy turns around. Could your product or service be the next cut?
This year has tested the bonds of customer loyalty. Consumers all over the country are flocking to the brands and companies they trust the most during the COVID-19 chaos. They’re also questioning which businesses they should cut while trying to save money where they can.
WHMI account executive Emily Marone knew she had to take a new approach when targeting new clients during the COVID-19 pandemic. Marone has been the company for 14 years, spending ten years on-air before shifting to an account executive role for the past four years. She started using AdMall recently.
Mitchell Levy is a TEDx speaker, Global Credibility Expert and international bestselling author of over 60 books — including his latest "Credibility Nation." He is an accomplished Entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 850 books. In this episode, we discuss: the new definition of credibility in today’s COVID-19 climate; the 3 Pillars of Credibility; specific steps and strategies to build your credibility; Lee's new book, SalesCred, and the importance of credibility in buyers qualifying sellers.
In the recent past, B2B marketers have relied on trade show activities as an effective form of lead generation. In our new normal, and with no solid estimates on when in-person trade shows will appear on the calendar again, analysts expect B2B operators’ digital ad spending to grow by 22% this year.
Sophie Chiche is the founder of Life by me, Shape House and her latest adventure, becurrent. She is also the co-author of The Power of Personal Accountability: Achieve What Matters to You. In this episode, we discuss: implementing active choices daily in COVID-19 to make the happiest, best experience you can have moment to moment; how to avoid stress eating in the pandemic; how to embrace feelings and use them to find a way to happiness; and how to help your team deal with anxiety during this challenging time.
Well, here we are. Seven months into a pandemic that still has no clear end in sight. While this year has been rough for the majority of Americans, it has helped one group. Digital advertisers.
We’re bored. We’ve all been so incredibly bored since March. And that has changed the way we’ve been interacting with media in our day-to-day lives.
Jim McCarthy is CEO of Goldstar Events and Stellar Tickets and co-founded TEDxBroadway. In this episode, we discuss: new ways to produce events that boost engagement in COVID-19; making your online events as engaging as a live event; creating a culture of quality in online events; and producer/moderator priorities to inject more energy into online events.
Industry experts have issued a wide range of predictions regarding the final outcome for the U.S. ad market. As we draw closer to the elections, it’s clear that the contentious political elections will have a huge impact on the bottom line for many media companies.
Justin Winter is the co-founder and CEO of Boostopia, a SaaS platform that allows you to manage your newly work-from-home customer support team with the world’s first support department operations platform. In this episode, we discuss:
MacDonald Broadcasting Company account executive Derek VanDeven is new to media sales. Having only sold it for a year, he was still getting his footing in the industry when he called on a small roofing and siding business in his market.
Wayne Mullins is the founder and CEO of Ugly Mug Marketing. Over the past 20 years, he has scaled multiple companies and helped hundreds entrepreneurs do the same with their companies. In this episode, we discuss: how sales and marketing have changed during COVID-19; how to shift marketing platforms to the client side to connect companies communicate; coronavirus business strategies; and adjusting marketing messages in the pandemic.
Sarah May, a marketing strategist for Smart.Market, was well aware of the challenges that awaited her when the COVID-19 pandemic hit earlier this year.
Kathlyn Hendricks, Ph.D., BC-DMT*, is an evolutionary catalyst and freelance muchness mentor with 50 years pioneering experience in somatic approaches to relationship transformation. She is the co-author of 12 books, including the best-selling Conscious Loving and At the Speed of Life. In this episode, we discuss: The Four Levels of Fear and tips on how to come with them; new ways to discuss fear feelings with your team; what happens to your brain when you’re in the fear state of mind; and exercises to calm your mind and body.