// Quick Takes for Surviving and Thriving
Content creation has been key when crafting messages to target audiences during the COVID-19 pandemic. Businesses need to get their messages across clearly while both standing out from their competition and personalizing their content to their target customers.
As we prepare for continued COVID-19 business disruption, it’s likely that the sales department has been the most seriously impacted in most organizations. Instead of relying on established personal relationships, sales reps need coaching on new ways to build trust with prospects.
Out-of-home advertising is likely to influence consumers in new ways this year. The OOH ad market had its moment in the sun last year, with a 7% revenue increase over the previous year.
The coronavirus outbreak resulted in the shutdown of events and impacted sponsorships in a big way. Activities like major league games, concert and parades generate significant sponsorship revenue for some of your clients.
Are you ready to sell in what might shape up to be two recovery tracks? We’re all wondering what the economic rebound will be like.
Even as we worry about when the economy will recover, your clients are wondering how to target shoppers in the new normal? We all want to know how deep the economic damage will be, but your clients can limit the impact by crafting the right kind of promotions once they reopen.
There’s no use in sugarcoating it: These are dark times for landing media sales. With sporting events being canceled and businesses either closing or reducing their spending until the quarantine does its work in eradicating the COVID-19 outbreak, the advertising market is more competitive than ever.
Estimating how much your clients plan to cut back on media spending is a continuing challenge as the COVID-19 crisis drags on. The IAB has just released new data in its Coronoavirus Ad Spend Impact report that sheds some light on what you can expect.
Essential goods and services? As our social isolation drags on, consumers are shifting their mindset about what they need.
“Reaching your customers remotely and effectively is now crucial to weathering this period of disruption,” claims a marketing report by Cheetah Digital. Even though the U.S. seems to be on the brink of reopening many businesses, there will still be numerous Americans who will be hesitant to return to business as usual until they’re certain a second wave of COVID-19 isn’t on the horizon.
How can you ensure that your remote employees stay productive? Now that COVID-19 has forced so many employees to work from home, managers may face a new normal.
Is your plan-ahead team in place and working on what your organization will do once the social distancing mandates ease and we’re encouraged to get back to business as usual? You may have already determined the damage to your business has been significant.
While we’re hearing that the social distancing mandates may soon start to ease up, the truth is that employees may continue to work from home for a while longer. To support your socially distanced employees, it helps to know what they’re feeling and what they’re worried about.